Pantone Ad Campaign
This hypothetical campaign reintroduces Pantone as more than a color system, inviting a new generation of creatives to experience color as emotional, memorable, and multi-sensory. Through film, print, and experiential work, it builds off of the preexisting visual system and responds to a world that feels increasingly muted and shows Pantone as the force that restores vibrancy, connection, and intention.
Branding
Photography
Photoshop
CollaboratorsElla Richards